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Intuit Annual Report 2004
Intuits annual report for the year 2004, was drastically different from prior years.
The previous designs had utilized the corporate maroon color, but was not reflecting the companies reputation for customer friendly, easy to use products. A bold orange paired with lime green was a 360 degree change from the past, but it was fresh, fun, youthful and most of all highly successful. Intuits investors and management team loved the design and from here on the annual reports have followed suit.